Experience

Strategic Operations Leadership: Spearheaded end-to-end restaurant operations for Domino’s Bangladesh, overseeing performance and profitability across multiple store locations.

Cross-functional Management: Lead and coordinate daily activities across core functions, including Operations, HR, Project & Maintenance, and Business Development, ensuring cohesive workflow and strategic alignment.

Profitability Optimization: Drive revenue growth and margin improvements through data-driven decision-making, cost controls, and operational efficiencies.

Expansion Strategy: Orchestrate aggressive store expansion plans, assessing new market opportunities, conducting site evaluations, and executing on high-potential locations to increase brand footprint.

Team Development and Retention: Develop and mentor high-performing teams across various functional areas, promoting a collaborative and customer-centric work culture.

Project & Maintenance Oversight: Implement effective project and maintenance processes to support seamless restaurant operations, ensuring adherence to brand standards and quality.

Business Development Initiatives: Lead business development strategies focusing on competitive market positioning, including high-profile site development in emerging growth regions.

Stakeholder Engagement: Collaborate with international stakeholders to maintain strong business continuity amid dynamic market conditions, presenting data-driven insights and strategic recommendations.

Financial Analysis & Reporting: Regularly evaluate financial metrics and operational KPIs, identifying key areas for performance improvement and growth.

Chief Operation Officer (COO)
Meena Bazar
April 2021 – July 2024

Setting the overall strategic expansion plan for the country and secure its execution.

Responsible for overall profitability, secure investment from partners and financial institutions, and other goals.

Align market negotiation, portfolio management, investment, and procurement strategies within the expansion region.

Coordinate across Operations, Procurement, Project, Finance, Marketing among various other teams to scope, define, prioritize, and roll out playbooks for every phase of a market’s growth.

Define our expansion roadmap as guidance to how we operate, effective in the short-term and scalable over the long-term in potential market.

Lead the brand internally with team members, and externally with PR and events to make impact-driven decisions to optimize towards growth targets and operational efficiency.

Articulate and maintain external stakeholders mainly government bodies to ensure adherence to all legal standards, internal policies, and procedures.

Chief Operation Officer (COO)
Meena Sweets & Confectioneries Limited
April 2021–July 2024

Lead Meena Sweets full team to design and implement business strategies, plans and procedures.

Manage and direct the organization to achieve optimum profitability and effective use of business assets and human resources.

Prepare and oversee the preparation of consolidated budgets, required reports and forecasts, and present them or recommend their adoption to the Board.

Set comprehensive goals for performance and growth.

Lead employees to encourage maximum performance and dedication.

Organize resources, systems and the drive for realizing the Vision & Mission.

Achieve sustained profitable growth of the Company and Organizational Excellence.

Direct management in crisis, resolve conflicts and key decision-making issues.

Foster a culture that encourages ethical practices, individual integrity and customer centric services.

Marketing & Public Relations
Gemcon Group
April 2021–July 2024

Lead the marketing, communications, and public relations team, at the strategic and tactical levels, in coordination with Group & its SBU’s.

Direct the development and implementation of related strategies and activities in the areas of marketing, communications and public relations both external and internal including the management of all digital platforms.

Precede management of sponsors, engagement of media channels, branding of Khulna Titans and relevant stakeholder management for events like BPL.

Oversee development and implementation of the Group brand and visual identity across the organization’s areas of work.

Develop short- and long-term plans and budgets for the marketing, communications and public relations. Monitor progress, assure adherence and evaluate performance.

Lead on specific projects for Gemcon Group as determined by the Directors. For example: Strategy Retreat, Golf Tournament 2022 etc.

Chief Operating Officer (COO)
Dhaka Tribune
September 2018 – July 2024

Responsible for managing HR & Admin, Finance, IT, Marketing & Sales, Production & Circulation departments and oversee their day-to-day operational activities to support the media achieve its goal.

Develop and implement yearly strategic operational plan for Dhaka Tribune.

Achieve satisfactory profit/loss ratio and market share in relation to pre-set standards and industry economic trends.

Represent the company in events and conferences, lead events like Dhaka Lit Festival and relevant traditional mega events.

General Manager, Marketing & E-Commerce (HOD)
Senior Manager, Brand & Communications
Meena Click
July 2017 – March 2021

Responsible to plan and run overall operations of Meena Click and its expansion inside and outside Dhaka with distribution HUBs to cater to grocery needs.

Plan and administer Meena Click overall budget, keep cost in control and drive profitability.

Responsible for overall profit and loss accounts (P&L) of Meena Click and Gourmet Bazar.

Planning the overall e-commerce operations of Meena Bazar.

Working closely with USA based consultants & IT team to develop website and mobile platform of Meena Click and ensure smoothly Operations.

Responsible for all marketing and brand function of Meena Bazar and run day to day branding activity and execute monthly calendar.

Planning and coordinating the implementation of business plans and the penetration of new and existing markets for Meena Bazar.

Coming up with yearly guideline for different marketing activities and preparing budget for implementation.

Working with creative and PR agencies to implement the brand plan and overall marketing activities.

General Manager (Head of Department),
Marketing & Strategic Planning
Beximco Textile,Yellow
April 2016 – May 2016

Responsible for overall marketing activities including digital marketing & ecommerce.

Involve in making plans for new business development, line extension & implementation.

Managing good relationship with print and broadcasting media for PR support.

Lecturer
South East University
January 2010 - December 2012

Courses Taken: Marketing Management, Brand Management, Advertising & Sales Promotion.

Management Trainee
Yum International Brands, UK 
September 2007 - September 2009

Retail brand positioning through brand guideline and brand strategic plan.

Developing new promotion and customer engagement plans.

Participated in product promotion through Market communication & media plan.

Working closely with advertising agency to implement the plan and also in activation level.

Supervising market research done by the agency at the field level.

Executive
Grameenphone
July 2006 - Aug 2007

Managing and implementing “Project Rainbow” which was related to satellite tracking system, mainly used for tracking vehicles and other mobile objects.

Preparing communication plan for internal Grameen Phone customers.

Presentation of data clearly and confidently to both small and large groups on a national level and international level.

Ensure effective communication and involvement of team members and planning of duties and tasks. Providing training to the team members when necessary.