MTI strategises for Dhaka Tribune in Bangladesh

MTI strategises for Dhaka Tribune in Bangladesh

Dhaka Tribune Editor-in-Chief Zafar Sobhan, MTI Consulting Bangladesh Country Director and Senior Consultant Saima Mazhar, Dhaka Tribune Publisher Dr. Kazi Anis Ahmed and Head of Operations Ahmed Shoyeb Iqbal

MTI Consulting have been closely working with Dhaka Tribune in several key areas since 2018 starting from setting DT’s long-term Vision, Mission and Values followed by re-organising DT and appointing key resources to bring about the desired change.

The project also included bringing policies and processes into place along with revamped performance management system with setting SMARTER KPIs. The Board and Management Review Committee continuously improve the process by incorporating structured and methodical reviews on a regular basis, with critical inputs.

‘Strategic Changes are driving revenues, curbing costs, and focusing on sustainability and profitability in parallel to the country and economic situation, both of which have been quite vulnerable in the last couple of years due to the outbreak of COVID.’ Dhaka Tribune has effectively laid out and implemented brand strategies to increase its brand leverage and take the newspaper to the next level.

Recently,

The newspaper launched a new state-of-the-art website to attract more readers and foster loyalty to the DT brand.
Dhaka Tribune Publisher Dr. Kazi Anis Ahmed said: “Our constant effort to take our newspaper to the next level has allowed us to make numerous positive changes which will certainly allow pave the way to gain our desired leadership position.”

MTI Consulting, an internationally networked boutique management consultancy, has carried out 680 projects across 49 countries in the last 25 years. MTI’s practices include Strategy, Operations, Re-organising, Performance Management, Digital, and Analytics. MTI Consulting with a 17-year history in Bangladesh has worked with many local conglomerates and industry verticals

Dhaka Tribune is one of the leading English Daily which envisage being the leading platform for news, views and ideas that will give Bangladesh a prosperous, progressive and powerful presence among nations and provide the readers with the most in-depth, insightful and intelligent news coverage and analysis.